Senior Creative Director / Broadcast / Social / Digital Content
I’ve been doing creative work my entire life and professionally since I finished college. It’s fun to take ideas and turn them into work that actually moves people to do something. I come from both art direction and copywriting, which means I care just as much about what it says as how it looks. I’ve worked across agencies, networks, and production studios, moving between sports, brands, entertainment, production, digital, and social content.
Story is always the starting point. Strategy sets the table, but emotion is what gets people to lean in. Whether I’m building a full 360° campaign, helping launch a brand, or creating social content meant to cut through and tap into culture, I focus on the idea. I don’t like to polish turds, if the idea sucks, there’s no reason to dress it up.
I’ve built creative teams from the ground up, and helped a lot of talented people find their voice. I’m big on collaboration, building momentum together, with enough humor to keep things loose when the pressure’s on.
I’ve won awards along the way. But the real flex is being somebody you want to work with, and depend on for big ideas that connects, builds brands, and makes people do something.
- Dave I am
